Reach Singapore violates Facebook Terms of Use

choongyong.koh June 28th, 2008

Reach Singapore spent some money to stage an event at Toa Payoh Hub yesterday — to launch a Facebook profile, something that anyone with an email address can set up within minutes at their own home computer.

Attempting to engage the thousands of net savvy Singaporeans already on Facebook is a commendable effort, but before one understands the platform, it is usually not advisable to blow one’s trumpet about it.

If the person who signed up the Facebook profile has actually spent enough time in the Facebook community to understand what Facebook really is and how it works, or if the person has taken the time to read the Terms of Use, it would be apparent that the Reach Singapore profile has violated the Facebook’s terms of use.

Quoting from Facebook’s Terms of Use:

In addition, you agree not to use the Service or the Site to:

register for more than one User account, register for a User account on behalf of an individual other than yourself, or register for a User account on behalf of any group or entity;

Think about the money spent and the media coverage on the new Reach Singapore profile, I wonder what happens when Facebook discover this violation and terminates the account.

Update 2008-07-01: Tomorrow.sg link:http://tomorrow.sg/archives/2008/06/30/reach_singapore_violates_faceboo.html

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