Archive for June, 2008
Reach Singapore violates Facebook Terms of Use
choongyong.koh June 28th, 2008
Reach Singapore spent some money to stage an event at Toa Payoh Hub yesterday — to launch a Facebook profile, something that anyone with an email address can set up within minutes at their own home computer.
Attempting to engage the thousands of net savvy Singaporeans already on Facebook is a commendable effort, but before one understands the platform, it is usually not advisable to blow one’s trumpet about it.
If the person who signed up the Facebook profile has actually spent enough time in the Facebook community to understand what Facebook really is and how it works, or if the person has taken the time to read the Terms of Use, it would be apparent that the Reach Singapore profile has violated the Facebook’s terms of use.
Quoting from Facebook’s Terms of Use:
In addition, you agree not to use the Service or the Site to:
register for more than one User account, register for a User account on behalf of an individual other than yourself, or register for a User account on behalf of any group or entity;
Think about the money spent and the media coverage on the new Reach Singapore profile, I wonder what happens when Facebook discover this violation and terminates the account.
Update 2008-07-01: Tomorrow.sg link:http://tomorrow.sg/archives/2008/06/30/reach_singapore_violates_faceboo.html
TED | Talks | Joshua Klein: The amazing intelligence of crows (video)
choongyong.koh June 18th, 2008
TED | Talks | Joshua Klein: The amazing intelligence of crows (video)
Amaze yourself with how adaptable crows are.
Blogged with the Flock Browser
Saving Gaia ad again
choongyong.koh June 10th, 2008
So someone did complain to Mediacorp about this ad. (Wanbao article over the weekend) However, the response from Mediacorp (see insert at the bottom right corner) seems tell us that it is ok to have gory images on all other TV channels except for the kids’ channel.
Is that the same position that MDA holds? What about TCS 8 and TCS 5?
Blogged with the Flock Browser
Grey skies? Its not the haze, says NEA
choongyong.koh June 6th, 2008
Grey skies? Its not the haze, says NEA
“Poor dispersion of particulate matter”? Dispersion from where? Why not elaborate further to give the people a better idea of what is happening?
In any case, even if it is not the haze, the particulate matter itself is still and air pollutant. Does it mean that we only need to worry when it is the haze? Does it mean that NEA will only do something when it is the haze?
Saving Gaia ad, but what’s the message?
choongyong.koh June 6th, 2008
MediaCorp launched its green initiative this year with the Saving Gaia site and the corresponding TV advertisement.
I applaud the effort to raise awareness, but questions the message behind the TV advertisement (see it on http://www.savinggaia.sg/). The ad started with an image of a toy boy figurine. Moments later, blood trickered down his face, followed by sawing of his head. The boy figurine faded away and give way to the image of a bright-eyed boy filled with sadness in his eyes. I searched my brain for a message behind all these, but after much thought I still cannot figure out what is being conveyed.
The problem is such kinds of images are actually quite troubling to small kids. In previous instances where ads that similarly are disturbing to the young, there was swift action either by the authorities to curb it, or some disturbed parent will write to the papers. This time, aparently the ad has already been running for a few days, including during primetime slots of 8pm and 9pm, without any sign that it is stopping.
I fear that with a “green message” out almost everyday from every angle, now that Global Warming seems to be a fashionable statement to be made by most, the message carried (or lack of message, as in this case) will continue to cloud and confuse people, so much so that the continual efforts to educate and create awarenesss is hindered.
Hopefully. when people intend to raise awareness, they think through what they plan to do, and get the facts/messages/signals right first.
All Posts